Research On Implementation Of The Product Manager System Of China Czechoslovakia Machine Tool Co., Ltd.

Product manager system is one of effective management models in an enterprise’s product management. Based on the liner functions of management, it mixes the advantages of matrix management, enhances the flexibility of an enterprise’s management and avoids the conflicts between different departments. With big differences and varieties in products, it can get rid of inefficient product’s management and unclear market position. Each product manager has to manage one product’s marketing research, R&D, sales, service and upgrade in the whole production cycle.This essay takes China Czechoslovakia Machine Tool Co., Ltd., a state-owned enterprise, as the studying object, shows how the implementation of product manager system in China Czechoslovakia Machine Tool Co., Ltd. to allocate the resources and power and organize members effectively and reasonably for achieving strategic goals during the changeover of product manager system. Based on the analysis in market environment and the advantages and disadvantages between liner functions and the product manager system, I will discuss how product manager system is the best choice for state-owned machine tool manufactures under the technology convergence and fierce competition in small profit margins. At the same time, combining with the product manager system vision in China Czechoslovakia Machine Tool Co., Ltd. I will talk about the organizational structure design, the core business process reengineering, the changes of staff awareness, the selection of product manager, system reconstruction and other aspects of the specific content and methods. I believe this essay will have certain reference on the reform of a state-owned enterprise management model.