Research On Product Manager Responsibility And Right System Of Internet Industry

In the Internet industry,product manager has been ubiquitous in Internet enterprises.The concept of Internet product manager comes from traditional industries.Due to the time of Internet industry's development is short,the time of the appearance of Internet product manager station is shorter,so the Internet product manager in different enterprises have different requirements.What responsibility and rights should the product manager have,what kind of organizational structure should be adopted to play the role of product manager exactly by the enterprises,these problems hasn't form a unified cognition.Due to the unclear responsibility and right mechanism of product managers in Internet enterprises,there are many problems in the research and development of Internet products.Through the literature review and practice study,this research puts forward the product manager responsibility and right system,in order to improve the management mechanism about Internet Product Manager,and to improve product management ability of Internet companies and the market competitiveness of enterprises.This research starts from the basic concepts of product,product manager of Internet products.Then it states the concept and characteristics of Internet product and the job responsibilities and personal quality requirements of Internet product manager,introduces and analyses the current major Internet product development mode briefly,puts forward the management mode based Internet product characteristics,and the product manager responsibility and right system based on clearing Internet Product Manager's responsibility right and benefit.The connotation of product manager responsibility and right system includes the following contents:The product manager is the general manager of product.The product manager has the right to manage the related members of the organization.The enterprises need to adjust the organizational structure to adapt to the manager responsibility system.The results of this study have certain value for the product management of Internet enterprises.At the same time,it has certain help for product manager post setting,talent selection and training.