Research On The Customer Satisfaction Of Company FY

FY Glass is a world famous auto parts company and has a high market share. In the face of the fierce competition in the industry, enterprises have to pay close attention to maintain existing customers and keep existing market share, then turn its focus to the direction of "perfect and strongest". Based on the actual situation of F Y glass, this article established the specific enterprise customer satisfaction analysis model from the point of two types of customer (domestic joint venture and the domestic independent brand), to determine the influence factors of customer satisfaction, and at the end of the article using the analytic hierarchy process (AHP) to determine each factor’s impact on customer satisfaction. Based on the result of analysis, this article gave some suggestions to improve customer satisfaction management of FY glass to make the conclusion of this research has the stronger operability and more practical to provide theory and method support for the enterprise.