The Research And Analysis On JA PV Marketing&Sales Strategy

This paper analyzes the overall business strategy of JA solar company from the aspects of sales&marketing strategy, customer relationship management strategy, and HR management strategy with the tools of PEST, Porters five forces, company internal value chain, and SWOT analysis and ect, standing on the current situation of JA company and the external and internal difficulties, potential opportunities and features of PV industry. The product strategy, pricing strategy, marketing&sales channels, and promotion strategy, as the four essential parts of marketing and sales strategy, have been deeply analyzed and concluded. The writer proposes there key strategies in favor of JA’s strength, weakness, opportunities, and threats. The proposed strategies, with the strong supporting systems established by the writer, such as, strategy targets and positioning, strategic HR structure, and implementation&guarantee are adaptable to competed market and industry environment in one hand, and posing a benchmark for other small, medium and large PV companies who would like to make decision on the actual managements and operations.