Study On Investment Of Enterprise M&A Based On Two-sided Platform Business Model

Business model is becoming a management concept and enterprise analysis tool sincethe21st Century, it is a hotspot research topic to analyze how an enterprise makestrategy and practice based on the Business model philosophy in academics.Two-Sided platform enterprise is a familiar business model pattern, and to analyze thedevelopment of Two-Sided platform enterprise especially the enterprise M&Aproblem is also the hotspot. Therefore, study on Investment of Enterprise M&A basedon Two-Sided Platform Business Model will have positive meaning.This article summarized the theory of business model, based on the Two-Sided markettheory, M&A theory, enterprise competitive strategy theory, and sorted out basicresearch idea for M&A problems.Google is the research object in this paper. I choose the business model canvas andcompetitive strategy analysis method as the main analysis tool, and adopted“brainstorming” method, discussed the main problem in M&A of Two-Sided platformenterprise. I raised one set of hypothesis, then carried on the empirical study.I carried on the questionnaire survey, and the cluster analysis based on the influencefactors of M&A are summarized as the factor of financial influence, company controlinfluence, market complementary and technology collaboration influence, furtheranalysis can be divided into the factors of M&A financial capacity influence, M&Astrategy influence, and M&A implementation capacity influence, respectivelyrepresent the influence factors of three phases the enterprise mergers and acquisitionsin the strategic planning, decision-making and implementation.At last, the paper is coming to a conclusion that Two-Sided platform enterprise shouldmake M&A deals around the platform itself to build the enterprise valuemaximization in the future.This article established an elementary research framework and research idea, based onTwo-Sided platform enterprise M&A, for peer reference.