The Research On The History And The Development Of Russian Vodka Advertisement

During the development of the global political and economic integration, domestic and international economic exchanges and culture increasingly frequent. Nowadays mass media is influence all areas of society unlimited expansion. Media has become an important factor affecting people’s lives, work, recreation, leisure and morality, values, emotions. Advertising, as a special carrier of culture, has become an important tool for people from different countries to carry out cultural communication and exchange, to become an integral part of modern social life, and thus become the object of many research disciplines, such as the mass media, linguistics, psychology, marketing, and psychology, sociology, communication science, translation, linguistics and so on.The topic of this paper was chose as vodka advertising history, because the traditional Russian vodka is distilled liquor and the most representative of the Russian products. Vodka is curse and domain of Russian people. For500years they continue to improve process of production; they want to improve the vodka’s quality. Moreover, the Russian people are very fond of it, this is an important reason for the development of vodka. On this piece of land in Russia, vodka found their growth environment. Also, vodka while also actively developing its own role in its use of the body-the Russian nation. Also makes the Russian nation is unique in the world, make them different from other nations. Vodka has interaction with the Russian national character. Russian people and Russian vodka are too close to each other. Russian vodka embodies the national character has experienced a long history; let the Russian people closely together, but also the performance of the Russian national character.Advertising of Russian vodka has a long history. Starting point of this paper is the historical origins of Russian vodka. Author will be researching and analyze the characteristics of the various aspects of Russian vodka advertising. On the basis of researching made some recommendations for the development of Russian vodka advertising.