Research On Problem Of Visual Ethics Of Web Advertising

The visual culture communication system to the visual center, is a challenge to the traditional language and culture communication, and make it become an important part of our living environment. Recent years, internet advertising is developing rapidly, as long as people contact network, they will exposed to different forms of advertising.In this process, advertising visual performance and also something what hide in the advertising image dissemination strategy will have a profound impact on user.This paper based on network advertisement related literature in order to assure the main research direction. The second part analyzed network advertising ethics, including its visual form and propagation characteristics, and defines the network advertising ethics. The third part is the empirical research, this study combines the online investigation and sample analysis, ethical performance objective representation of network advertisement through the combination of user feedback and objective performance samples by the way advertisement, the paper sums up the effect of network advertising ethics anomie produced, these effects mainly in five aspects: first is the concept of negative effects generated by the social value of inheritance; second is the prevalence of rich media ads which nearly produced large number of visual obstruction; third is the "advertising violence" on the social reality of the deconstruction; fourth is the lack of user experience of interactive ads form; fifth is a gradual loss of advertising art. Then summarize the causes of network advertisement Ethics Anomie. The fourth part of the question before the summed up the network advertisement the present as the core issues, and then find out several solutions from the government, enterprise and user.Through the analysis and study of propagation and ethical view of visual culture of the advertising on the network, it will help us analysis the visual advertisement form and content, and then found in the visual representation form of ethics of network environment; criticism and reflection on consumer culture under the vision of ethics, it will helpful in the repeated "interpret the images "behavior, reconstruction of traditional ethics gradually lost dominant; by analyzing the malpractice on visual ethics discussion, it will helpful to the analysis of network advertising brings the visual ethics is a nonissue, then find out Some suggestions to change visual ethics brightly.