| This dissertation focuses on the visual image of the organizational structure in outdoor advertising of the Olympic Games from the principles of regional communications. However, do the Summarize, analyze and research through the interactive influence of the visual image and demands in different industries.This paper specifically research on the modules of the theme, regional bus stops outdoor advertising light box and subway ads. This dissertation is composed of a guide introduction and three parts. In the guide introduction, the anther presents in brief the research background, purpose, literature research, methodology and significance. First of all, this paper analyzes the relationship between principles of regional communications, outdoor advertising and characteristics of the theme demands of outdoor advertising; it means that mainly focus on the theme of cities outdoor advertising is how to use the form of outdoor media advertising and the visual image to achieve its demands. Secondly, the bus stops on the third loop road of Beijing about the Olympic Games Advertisement and also underground Olympic advertising as the case study; and also using the perception theory and apperception theory to analyze the Olympic outdoor advertisement image and the characteristics of the organizational structure expression. Thirdly, the theory of Visual image of outdoor advertising; Theoretical basis,'information features and the visual language and characteristics of image to analyze the outdoor advertising of Olympic Games. then mainly analyze the characteristics of visual image and the demands of the characteristics of the Olympic games advertisement in three different industries (hospitality industry, Electrical industry and commodity industry) and also commonweal advertising. As a result, there is a significant relationship between Visual image of a regional outdoor advertising and Regional culture, regional audiences, regional audience lifestyles and consumption habits. |
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