Tourism Image Advertising Visual Design Study

Tourism image through advertising is integrated tourist destination cultural resources, will be fully reflected the geographical characteristics tourism image derives from it, use the media effectively, creating a clear, and the characteristics of the image of tourism, so as to correctly understand and accept tourists advertising dissemination of information to promote its tourism generated consumer behavior. Along with the rapid development of science and technology, people demand for advertising on the tourist great changes have taken place, and some of the excavation of the new visual nature of the advertisements also in line with modern visual design of humanity and the international trend of development, which cater to the people's This psychological. In recent years, the rapid economic development of Xi'an Xi'an for the development of tourism has laid a solid foundation. Xi'an is a historical and cultural city, through tourism advertising accurately convey the historical and cultural characteristics of the city as a whole to adapt to the modern information society on historical and cultural tourism image transmission needs, so as to enhance people's historical and cultural cities in the overall awareness and attention.This paper first from the tourism image advertisement features, functions, types through in a summarized, analyzed and summarized. This was followed by analysis of the tourist image of the background and status of advertising. As the background to the ancient city of Xi'an, to the current tourism image advertisement in question. And through the ancient city of Xi'an tourism advertisements survey of the status quo, a clear image of the Xi'an tourism advertising visual positioning. From the promotion of tourism image advertisement form, the basic elements of visual symbols, starting with creative methods performance of the tourism image advertising visual design of the system to the summary. Then, in the ancient city of Xi'an city wall in the historical and cultural attractions as an example, the light of their own design practice, and broadly outlines the ancient city of Xi'an tourism image advertisement basic contours. Xi'an to deep rich tourism resources through advertising transmitted to the different levels of tourists, and create a symbiotic and harmonious image, history and culture so as to enhance the Xi'an tourism routes competitiveness. Finally, the image of tourism advertising design direction of development were discussed and prospects of the tourism industry to the advertising design developments in the field of promotion.