Research On The Strategy Of Grain Electronic Trading Business Of China Oil&Foodstuffs Corporation

Development of online grain trading of China Oil&Foodstuffs Corporation(COFCO) is to bring together national food industry resources, format and practitioners a comprehensive e-commerce platform to provide consumers with food set trading services, warehousing and logistics services, financial services, information services, value-added services, mobile commerce, decision-making support services such as full, comprehensive integration services, making the grain trading market for the country and the world, not only can greatly enhance the turnover of food in a short time to improve the competitiveness of enterprises, the occupation grain industry leading position, but also for the domestic grain trade and create a new business model.However, the establishment will invest heavily for the trading platform, its long-term direction of development, namely the development of strategic issues, is the focus of investors must consider. That is the topic of this article as a starting point. By trying to analyze strategic analysis tools and methods, thus building a clear strategic positioning COFCO national grain trading platform.This paper is divided into four parts, the first part is the national food COFCO and electronic trading platform overview introduces COFCO profiles, profiles and constructive platform.The second part is the national food COFCO and external environment analysis of electronic trading platforms in the external environment analysis section analyzes the grain market space, grain circulation pattern conditions, grain electronic trading market status quo; internal environmental analysis in part, analysis of "I bought network" and Dalian international agricultural trading platform two COFCO’s online trading platform. The third part is COFCO electronic trading platform for the development of a national food pattern analysis, mainly analyzes the market positioning of the platform, including product positioning, platform positioning, competitive positioning, audience targeting, and analyzes the platform profit model, including the profit model of design and platform analyzed profitability. Finally, the platform business and social analysis. The fourth part is a platform for the development of strategy implementation measures and safeguards paper presents a branding strategy, operational marketing strategy implementation measures both at the same time proposes strengthening organizational mechanisms to protect and increase investment of resources and increase the budget guarantee..