A Study Of Green Management CSFs For Real Estate Firms

With the widespread of sustainable development and green growth, the public’s requirements for the products’environmental, health and safety are also increasing. Under these backgrounds, products’growing greener has become an inevitable trend. Green management, which includes green concepts in the process of business operations and aims to achieve the win-win results of economy, society and ecology, has been the most likely management model to adopt for firms. As the real estate industry expends much more resources and energy, produces vast waste and pollution, and plays an extremely important role in the national economy, there is significant necessity and meaning for the real estate industry to implement green management. The current research on the real estate firm’s green management focused on the driving force of the green management and green marketing, which demonstrates the necessity of green management and analyzes the green marketing’s strategy, but there are few researches on the implementation process for the real estate firm’s green management. This paper is largely concerned with the critical success factors for the real estate firm’s green management by empirical analysis and case studies, which has a strong theoretical and practical significance.On the base of the review and analysis of concept, evaluation and affecting factors of green management, this paper analyzes the real estate firm’s critical success factors in the process of implementing green management which takes into account the characteristics of the real estate firms. Then develop and testify the scale by the Delphi Method and factor analysis, and rank the critical success factors according to the results of data analysis.This paper concludes as following through the researching and analyzing:(1) Strategy factor, leadership factor, financial factor, human resource factor, technological innovation factor and supply chain management factor are the green management critical success factors for real estate firms;(2) supply chain management factor, leadership factor and strategy factor rank higher among all the critical success factors, which deserve constant attention during the process of actualizing green management. The research enriches the theoretical studies of the real estate firm’s green management and also helps to promote the implementation of green management in the real estate firms.