The Research Of Competitive Strategy Of Server In IBM GCG

As global industrial structure transformation driving the change of market demand, the server market also in the event of a subtle change."Cloud service "seems to have become the core topic of the next few decade development, either in developed countries or developing countries. Along with the popularity of "cloud", the carrier of its data "server" has become a necessity that companies do not hesitate to spend heavily to buy. In the period of market demand changing, as a server provider, how to meet the development trend to solve company internal marketing problem is particularly critical.This thesis take the marketing strategy of IBM server hardware products as the core base on the review of Management Science and the study of the Market Competition Strategy Theory, Through to the enterprise internal and external environment analysis and SWOT analysis, clear various environment of enterprise product competition. According to the above, identify some of key problems of inner-enterprise in competition at present. Then, through the PEST analysis of Enterprise External Environment, internal server industry environment analysis and so on, Clearly that the opportunity is greater than the threat in IBM GCG(Greater China Group). Finally, through the SWOT analysis, concluded that the company at this stage suitable for take SO strategy (growth strategy)Based on the above analysis, this research proposes that the company should take differentiation strategy and centralized market strategy. To ensure the smooth implementation of strategy, this paper will put forward resource integration, personnel training plan, the1-3-9strategy system and a series of strategic safeguard measures, provides an important safeguard for the implementation of the enterprise market competition strategy...