Research On The Marketing Strategy Of A Company's Server Products

With the development of cloud computing and the popularity of 5G in the network era of the global environment,users tend to be complicated and cutting-edge technology for network server applications for IT products,solutions are also put forward higher requirements,IT enterprise products and business center with dynamic consumer demand and scientific research the frontier and changing.This paper is based on this,the A company Chinese well-known IT company as the research object,to explore its performance in the marketing strategy of server products in the market,the research of these strategies is based on the existing various political and economic and market environment,is also based on the A server to the characteristics of products,through the development of marketing theory to study the marketing strategy,provide reference for effective marketing company A server products in the market.This paper first through the characteristics of the company’s server products and related marketing theory to analyze,with the discovery of new theory and new trend of strategy trend and marketing characteristics of server products and its development;secondly analysis of the status quo of the company server product marketing,in order to find out the features and existing problems.And the insufficiency,provide a demonstration basis for follow-up marketing strategy;then according to the new theory and the new trend of marketing server products,macro environment,set the company’s facing the competition situation,the company found that with a long history and a large market size,the company’s server products stable performance,but there is still a server the sales server lack of brand and company,the company marketing strategy has a single server,in the face of the government for the domestic Server development support,large server market space,and the joint development of information technology,we need to combine 4P and 4C theory to eliminate the threat of other server brands,the replacement of virtual desktop servers and the rising cost of server production.For the final product,the implementation of marketing strategy is mainly reflected in several aspects,such as organization and system measures,capital and financial measures,human resources measures,technical measures and cultural safeguard measures.Because the research process in this paper is mainly based on the A company’s server products as a case study,lack of comparison to other domestic server vendors,and the marketing strategy of A company server product promotion itself in time,the lack of longitudinal comparison of the region,more tend to study on the status quo and future trend the specific implementation,the effect remains to be verified,these problems will be the direction of further study.