The Study Of Yunnan Construction Engineering Group’s General Contracting Mode Business Strategy

Yunnan construction group is Yunnan province construction enterprises with decades of history, business scope, including building construction, water conservancy and hydropower engineering, power engineering, and many other projects. But with China’s construction market comprehensive opening to the outside world, increasingly fierce market competition, the company not only the domestic market, to deal with complex must also cope with increasingly fierce international competition, which makes Yunnan construction group is facing unprecedented pressure of competition. Yunnan construction group how to through effective use of engineering general contracting mode to cope with competition, adapt to the change of internal and external environment, and thus seize the market opportunity and avoid risk in the competition, has become an urgent problem. Yunnan construction group general contracting mode, therefore, business strategy, help determine Yunnan construction group for the development direction of the general contracting mode, so as to constantly promote the adjustment of business and brand advantage, is conducive to promote comprehensive development of Yunnan construction group.This paper with the help of a general contracting management related theory, based on the research of integrating theory with practice method, put forward the problems in practice, to solve practical problems in the theoretical research. In Yunnan construction group as the research object, and as the breakthrough point, in-depth study of the general contracting system management on the theory of literature, in-depth analysis of objective Yunnan construction group general contracting mode operation of internal and external environment, find the Yunnan construction group in the problems existing in the mode of operation, and analyzes the group company existing in general contracting management operation of strengths, weaknesses, opportunities and threats, and on this basis to choose the Yunnan construction group mode of general contracting business development strategy and implementation plan, through the research, the author draw the following conclusion:first, identify the strengths and weaknesses of project general contracting. Engineering general contracting mode with incentive mechanism and constraint mechanism of comparative advantage, there are imperfect system of management, talent shortage, technology management and research problems such as inadequate; Second, the need to identify engineering general contracting mode management strategic thinking and strategic focus. Construction in yunnan province to carry out effective market positioning, and actively promote the development of strategic transformation and industrial upgrading, and the shortage of the system evaluation on the general contracting mode, the optimization model, the specific measures, efforts to adjust and perfect control, promote the optimized allocation of resources, strengthen the construction of talent team, as well as the implementation of the positive cultural cultivation and financial innovation, to clear the key and difficult point for strategic development; Third,It is essential to strengthen security measures to provide support for general contracting mode of effective operation. Yunnan construction need to strengthen the construction of effective management and system security, but also to carry out effective capital operation, implement the development strategy of going out, to ensure the effective operation of the project general contracting management.