Hb Company Yellow Phosphorus’s Marketing Strategy Research

With the continuous development of the yellow phosphorus industry, the yellow phosphorus industry has a huge change on the industrial structure and market structure at at home and abroad. China has become the world’s first yellow phosphorus production country. With the high-speed development of yellow phosphorus industry, the factors which don’t be good for the development of the yellow phosphorus industry is coming, for example, energy-saving emission reduction, the elimination of backward production capacity and raw material prices and other factors, resulting in yellow phosphorus Market in our country should face up to the relatively high cost of production, but also with the dilemma of tight supply. Therefore, in the face of such a changeable market pattern of yellow phosphorus, the research of yellow phosphorus industry on marketing in China will have very important significance.Based on the background of the market, as the domestic business of yellow phosphorus products of HB company, on the premise of yellow phosphorus industry excess capacity, capacity adjustment and control, HB company must fully study the yellow phosphorus industry market environment, analysis of their own advantages, integration of resources, comprehensive planning and new marketing mode, to form a competitive advantage for the development of the company further. Therefore, the paper starting from the background of the current situation of the development of yellow phosphorus industry in China, clear and definite the production capacity and needs of yellow phosphorus products, based on the analysis of domestic yellow phosphorus industry marketing mode, the industry competition pattern, and the yellow phosphorus industry representative enterprise marketing mode, put HB company marketing environment, marketing model as the research object, through the SWOT analysis to clear HB company’s strengths, weaknesses, opportunities and threats, analyzes the marketing model include existing problems and reasons of HB company yellow phosphorus products, based on the HB company’s facts, start from the market penetration, market development, marketing management, target customer, main trend and so on several aspects, analysis and discuss the new marketing pattern of HB company yellow phosphorus products, and proposed the corresponding Suggestions and countermeasures.