The Research On The Development Strategy Of Telecom Holdings Limited Of Shenzhen Jiecheng

With the deepening of economic globalization, the impact of the international financial crisis, the world’s energy crisis and population structural changes appear, Chinese enterprises are facing the challenges of the internal and external operating environment is increasingly difficult. How can you in the complicated and changeful, win the competitive environment, enterprise development strategy formulation and implementation can give an answer. Enterprise development strategy is the general direction of the survival and development of enterprises, with the correct strategic guidance, enterprise development will be more robust.Shenzhen JIECHENG telecom holding Co.LTD.(hereinafter referred as"JIECHENG") is a high-tech communications companies.The introduction part to the enterprise strategic management related theories are reviewed; Then introduces the basic development of the company, Respectively from the Political and legal, economic, socio-cultural, technology four aspects to introduce the company’s external environment, from the Potential new competitors, substitutes, bargaining power of buyers and sellers,within the industry of existing enterprises four aspects to introduce the company’s industry environment,from the physical resources, human resources, technological resources, financial status four aspects to show the company’s internal resources, from the company social,organizational culture, market operation, technology innovation four aspects to show the company’s internal ability;Then SWOT matrix analysis method for jay into company existing opportunities, threats, advantages and disadvantages are summarized and cross analysis, clear company mission, vision, positioning and strategic objectives to determine the overall development of the company on the basis of train of thought, and select the company strategy and strategy development; The last step is the implementation of the strategy, and guarantee measures and effect assessment.After analysis has been clear about the company’s development goal is through the implementation of overall strategy, business layer strategy and function strategy, make the company grow up to be competitive in the industry and the influence of the mobile phone brand company, and achieve the ultimate goal of listed companies.