The Research On The Matching Of The Trade Market Entry Mode And The International Marketing Strategy Of The Agricultural Enterprise In China

In recent years, the export trade in Chinese agriculture enterprise increases significantl y, while the pressure in the international market competition is larger and larger.However, the global economic integration has brought opportunities to the enterprises at the same time. This article is set in economic globalization, taking the entry mode that is suitable for international market trading and international marketing strategies into deep consideration.This article can be divided into five parts. In the first part, includes the research background, research purpose, research significance and research methods and innovation points of this paper and literature review.In the second part, it locates the current international market situation of Chinese agricultural products according to the general situation of international market.In the third part, it concludes the relationship between the entering mode for trade-oriented market and five marketing strategies according to the summary of the marketing entrance theory. It gives a preliminary judgment to whether the agricultural enterprises can work out efficiently. In the fourth part, by studying on86Chinese agricultural enterprises, it concludes that trade enter-mode is the best way for agricultural enterprises entering the market based on the illegibility mathematics model. Then it proves that trade enter-mode is related to the international market strategies through analyzing the relevance between the two variable quantities. Lastly through discrete choice model, it discusses about the matching relation between trade enter-mode and international trade strategies, and presents it through SPSS21and other graphs. In the fifth part, according to the results concluded in the third part, it concludes that there is a relevance between the trade enter-model of Chinese agricultural enterprises and the five marketing strategies. And it gives some suggestions on how to improve the competitiveness of Chinese agricultural enterprises.Key points of the paper lie at chapter4and chapter5.In the fourth chapter,on the basis of two fundamental theory,trade enter-mode and international marketing strategy,put forward the research hypothesis.In Chapter5,we get the following research conclusions through the substitution of related data of86agricultural enterprises of China:Agricultural enterprises of China can choose reasonable combination strategy of international market marketing,which has important realistic significance to the development of enterprise.It is the optional selection of agricultural enterprises to use trading market entry mode.Trading market entry mode has correlation with international market marketing strategy and matching relation between them. The matching research on the trading market entry mode and marketing strategy in th e international market in the paper has a stronger guidance significance and application val ue for the international marketing and trade in Chinese agriculture enterprise.