Research On The International Marketing Strategy Of Jiaxing Yeyang Electrical Appliance Co.,Ltd

With the development and promotion of economic globalization,a globalized economic system is gradually taking shape.After China accession to the WTO,domestic enterprises and enterprises in other countries around the world increasingly frequent contacts,and more closely.With the deepening and expansion of China's reform and opening up,Chinese enterprises are facing increasingly fierce international competition,which is more challenging and international.International marketing plays a decisive role in the survival and development of enterprises.The current marketing environment and economic environment have undergone significant changes,how to find a better survival opportunity and development direction in the complex and volatile international marketing environment,has forced China's many small and medium-sized foreign trade enterprices have to pay attention the problem.Jiaxing Yeyang Electric Appliance Co.,Ltd.is an early small and medium-sized foreign trade enterprise engaged in decorative lighting manufacturing in Jiangsu,Zhejiang and Shanghai area.After more than ten years of development,the enterprise scale and production capacity have been greatly improved,and it is also a model enterprise in the same industry in Jiangsu,Zhejiang and Shanghai.But the complex and changeable international situation,facing the fierce competition in the industry environment and the broader international market,must through the Jiaxing Ye Yang Electrical Appliance co.,Ltd.,international marketing strategy research,To help the company discover various problems and deficiencies in the international marketing in time,so as to further improve the international marketing strategy,improve the company's advantages and business level in the international marketing industry,and it is effective for small and medium-sized foreign trade companies in the small household appliance industry in China The development of international marketing provides some lessons.This article takes Jiaxing Yeyang Electric Appliance Co.,Ltd as an example,based on the modern international marketing management theory,with the relevant theories of STP and 4P marketing,studies the current situation and problems of its international marketing,and specifies the corresponding marketing optimization scheme through the analysis of STP theory.Finally from the company's actual situation and development strategy point of view,to fix and improve the existing problems in the international marketing strategy,in optimizing marketing team,perfect management system,establishing training and talent incentive mechanism,strengthen the performance appraisal and management by objectives to implement the corresponding safeguard measures,to ensure the implementation of marketing strategy.This article aims to solve the current international marketing strategy problems of Jiaxing Yeyang Electric Appliance Co.,Ltd,so that it can better adapt to the fierce competition in the international market.It has certain reference significance for enterprises in the same industry to expand overseas markets and deepen marketing strategies.