The Research On Marketing Strategy Of International Business Of Agricultural Bank Of China QD Branch

In the process of insisting on market orientation and actively responding to national policies to develop international business,Agricultural Bank of China QD Branch has made certain achievements and encountered some problems.Based on the specific background of China’s new normal economy and the reality of Agricultural Bank of China QD Branch,this paper aims to further enhance its marketing vitality and enhance its competitiveness in the international business market through the research on the marketing strategy of the international business of Agricultural Bank of China QD Branch,and at the same time provide reference for the development of the international business of commercial banks.In the process of discussion,at first,this paper expounds the relevant concepts and main products of international business,introduces the basic situation of Agricultural Bank of China QD Branch,analyzes the marketing status of the international business of Agricultural Bank of China QD Branch,and points out the current problems in the international business marketing of Agricultural Bank of China QD Branch,that is,there are unreasonable target customers,insufficient product innovation,lack of price competitiveness,unreasonable channel structure,and untargeted marketing,and then analyze the above reasons to provide a basis for the formulation of marketing strategies.Secondly,the external environment,competitive environment and internal environment faced by QD Branch in international business marketing were analyzed.After that,the target market was determined through STP analysis and 4Ps analysis,and the marketing strategy of the international business of Agricultural Bank of China QD Branch was studied through the four aspects of product,price,place and promotion,and the marketing strategy for the international business of Agricultural Bank of China QD Branch was formulated.Finally,the safeguard measures for the implementation of marketing strategies are formulated from the four dimensions of organization,personnel,incentive and compliance,so as to more effectively implement the marketing strategy of the international business of Agricultural Bank of China QD Branch.