The Marketing Strategy Study On Cardia-cerebrovascular Series Products In Jitin Huakang Pharmaceutical

With the rapid development of Chinese economy and the increasingimprovement of people’s living standards, higher healthy standards are requiredsynchronously. Along with the deepening of Chinese medical system reform and theestablishment of the basic medical insurance system, the whole pharmaceuticalindustry presents a tendency of high growth and its market capacity increasescontinuously. However, Chinese pharmaceutical production enterprises possess veryfew products with independent intellectual property rights. The homogenizationcompetition of pharmaceutical products is very serious. At the same time, productsof exclusive production or with the characteristics of patent, RLD, etc are so scarcethat a lot of pharmaceutical production enterprises produce the same product. As aconsequence, the whole pharmaceutical industry is transformed from the seller’smarket into a buyer’s market. With the reform and opening up and entering the WTO,excellent foreign pharmaceutical companies have also entered China and quicklyoccupied a huge market share in the Chinese pharmaceutical market via advancedtechnology and excellent mature marketing model. In such a situation, it is not easyfor Chinese pharmaceutical production enterprises to have a place in the medicalmarket full of fierce homogeneity competition. It is the core issue for eachproduction enterprise manager to seek more development on the condition ofsurvival and the adjustment of pharmaceutical marketing strategy is definitely one ofthe most critical factors.Jilin Huakang pharmaceutical Co., Ltd. Is a pharmaceutical productionenterprise whose main products are Chinese patent medicine. After years of rapid growth, in order to cater to the market change and the long-term enterprisedevelopment strategy, our marketing strategy of main products needs transformingand upgrading urgently. This paper adopts the method of finding, analyzing andsolving problems.The knowledge of marketing theory are employed properly to dodeep research on the marketing strategy of our cardiovascular series products.According to the actual situation, the marketing strategy of products is determinedthrough the SWOT analysis method. Finally, in order to ensure that the marketingstrategy is carried out effectively, the key internal elements of influencing strategyimplementation are found out and reasonable solution are made in the hope ofguaranteeing the rapid development of our enterprise.Through the research on our cardiovascular series products, this paper reachesthe conclusion: In the rapidly changing global economy and high-speed developingChinese market economy, in order to keep sustainable development, enterprises mustconform to the trend of the development of the market and make constantadjustments and innovation.