Formulation And Implementation Of Collection Series Product Marketing Strategy Of Global Timing Company On The MG Environment

The United States Carnegie Mellon University sponsored by the Management Game (MG) program is an international enterprise management simulation game project, and MBA students graduation thesis course is equivalent to the traditional. In the MG program, management team from five to six MBA students, need to complete simulation environment the company three years of operation. Through the development and implementation of macro and micro strategy and tactics and refinement to the implementation of specific management index data, a multinational company three years of operating the data reflected.The MG curriculum consists of six MBA students formed a management team, took over the business world time watch company is an international watch products production and sales enterprises, the company has collections and racing two series of products, I was the director of marketing, brand marketing and management in charge of archives. This article is in the MG environment global timing watch company in the2011--2013years of marketing practice were summarized in this paper, based on the analysis of formation.In this paper, based on the environment of MG global timing table company market operation practice, analysis, summed up the simulation actual combat process strategic choice and implementation, describes the global timing table company2011--2013marketing strategy formulation and implementation of the entire process. The full text divides into six chapters, the first chapter of MG course overview and basic rules are introduced briefly, and introduces the management team operated by the global timing table company profiles, including the company’s development process, business and enterprise culture, organizational structure and management of the global timing table industry products. The second chapter expounds the relevant theory of marketing management. The third chapter discusses the global timing table company2011--2013collection brand marketing strategy choice and the formulation process. The fourth chapter describes the global timing watch company from2011to2013, collection of brand marketing strategy implementation. The fifth chapter analyzes the global timing table company archives brand current marketing environment, and introduced the global timing table company2014-2016collection brand marketing strategy adjustment. The sixth chapter is the conclusion.