Study On Correlation Between Pharmaceutical Corporate Social Responsibility And Competitiveness

With the environmental pollution, drug poisoning and incompatible with food hygien eventsoverexposed, a great public begin to focus on social responsibility issues. Because of drug safetyis directly related to public safety, whether the pharmaceutical enterprises performance the socialresponsibility will getmore attention. But there are different views of whether the pharmaceuticalenterprise should undertake the corporate social responsibility, some people think thatundertakethe duty would increase the cost of the pharmaceutical enterprise, thus reducing theadvantage of the enterprise. Other people think undertaking the corporate social responsibilitywill bring good reputations for the enterprise and promote the development of the enterprise,which is helpful to form a competitive advantage. Standing at the angle of stakeholders andcombining the theory of social responsibility and competitiveness, the article studies on theenterprises that undertake the corporate social responsibility of the stakeholder impact oncorporate competitiveness. Selecting155pharmaceutical enterprises as the research sample andconstructing a index system of social responsibility, the article uses the factor analysis, multipleregression analysis to research analyze the sample. The study shows that responsibility toshareholder environment helps to improve the competitiveness of the enterprises, Responsibilityto creditors and suppliers have an negative effect on the competitiveness, which may reduce thecompetitive advantage of pharmaceutical enterprise, Responsibility to other stakeholders has noobvious impact on competitiveness. This article analyze the results and puts forward relatedsuggestions, hoping to provide a reasonable basis for pharmaceutical enterprises to activelyundertake social responsibility.