Research On Retail Terminal Informatization Project Operation Of AS Tobacco Company

"The supremacy of national interests, the supremacy of consumerinterest"is the Common values of tobacco industry,is also the importantrule for the development of tobacco industry.Tobacco retail householdsas the community of tobacco business is the Link between tobacco industryand consumers.TIn order to get "win-win"relationship between the tobaccoindustry and the retail households of cigarette,it needs to develop hevalue of cigarette retail customers, strengthen the construction ofcigarette retail households terminal and improve the ability of cigaretteretail sales.Furthermore,in order to ensure the national tax, safeguardnational interests, practically guarantee the cigarette consumers tochoose the autonomy of cigarette brands, effectively meet the cigaretteconsumers’ requirements, truly maintains the cigarette consumers’interests,it needs to Strengthen the influence and control of cigarettedistribution channels,it also needs to strengthen the construction ofcigarette retail cigarette and brands’ foster position of cigarettebrand,furthermore,to further enhance the competitiveness of cigarettebrand is also necessary.This essay is aimed at the status quo of terminal construction oftobacco industry and the development situation of retailindustry,combined with the actual situation of AS tobacco company’sterminal construction.Using the informationization and advanced internettechnology to improve the control of modern cigarette retail terminal、the collective and analized ability of market information、the newharmonious relationship between the company and consumer、the serviceability of cigarette retail customers, the management abilily of Cigarette market,in order to actively develop the ability of the brandcultivation. The content is based on the informationization and advancedinternet technology, in order to promote cigarette marketing and marketmanagement.Developing AS tobacco information terminal service linkagemanagement platform,this platform is going to use the concept of advancedintenet technology throughout the supply chain,pay attention todeveloping the function of cigarette tracking and consumption trackingof two dimensional code,focus on the four parts of tobacco industrycompany、tobacco commercial company、cigarette retail customers andcigarette consumers,based on the four members (customer manager, clerk,inspector, verifier) linkage to surport the daily work flow,form theservice three-dimensional force, provide first-class management andquality service to retail customers. The entire functional platformcontains five management systems,these are cigarette two dimensional codemanagement system, four member linkage management system, cigaretteretail Customer Invoicing management system, consumer sampling analysismanagement system, cigarette marketing integral management system.Thisessay expounds the operation effect of the terminal platform project,analyzes the existing problems, and puts forward on the managementmeasures to further develop the platform application potential.