The Development Situation Analysis And Strategies Research Of Duck Processing Industry In Zhijiang

Zhijiang dong autonomous county is world famous for its surrender in the victory over Japan in the history, and the peace culture it’s promoted is tremendous popular in the domestic and foreign culture. The local brand "Zhijiang duck" has a unique flavor and is loved by people all over the world, which is a big food brand in the local at the same time. In the well prospective duck product market, Zhijiang duck process industry requires the study of current development situation and correctly analysis of the shortage of Zhijiang duck processing industry by using the method of field research, literature research and inductive analysis, then puts forward countermeasures which can speed up the industrialization process, in order to improve the market competitiveness, promote the process of industrialization while relying on its unique advantage. Zhijiang is good place for the duck processing industry. For instance, appropriate duck breeding monsoon humid climate, timehonored Zhijiang duck dishes, governmental promoted project, convenient transportations, as well as the induced effect of growing leading enterprises. These advantages make a contribution to the promotion of Zhijiang duck process industry. After years of efforts, zhijiang has a great economic development, but still dominated by the traditional agriculture, science and technology level is not advanced either. In this thesis, the shortage of Zhijiang duck processing industry is correctly analyzed, countermeasures which can speed up the industrialization process is put forward to improve the market competitiveness and promote the process of industrialization.By using the method of field research, literature research and inductive analysis, analyze the shortage of Zhijiang duck process industry in terms of breeding, processing and selling through the current development situation of this industry. The findings show that in terms of breeding, the poor environment is a barrier, breeding scale is small and technology innovation investment is less; in terms of processing, the degree is low, the number of professionals is insufficient and the pollutant from process hinders healthy improvement of this industry; in terms of selling, the quality of sellers is low, competition among enterprises is fierce, the sense of brand is weak, the induced effect of leading enterprises is not strong enough.In order to overcome such shortcomings in the development, analyses and appropriate countermeasures are as follows:Introduce improved varieties and actions that suit local circumstances to improve breeding environment; make full use of the induced effect of lending enterprises and the link of industry association; complete service system and speed up the transformation of technology achievements; increase investment in science and technology to improve enterprises’ core competitiveness; reasonable position the products and make a faster development of the enterprises; develop Low Carbon Zhijiang duck process industry to walk the road of sustainable development; strengthen the construction of market system to cultivate a professional marketing team; applicate geographical indication protection of trademarks to protect the culture belong to Zhijiang duck; pay more attention to product branding strategy to build green healthy duck brand; strongly support industry development by government and extensive investment, etc.