Study On Development Strategy Of Yunnan Electric Power Institute

Yunnan Power Design Institute (short as"YNPD") is a professional electric power survey and design enterprise, primarily engaged in consulting, planning, design and general contracting services of power grid,thermal power and new energy projects, which are mainly in the area of Yunnan province. Now YNPD is a part of the China Energy Engineering Group Co.Ltd. And after50years of development, it has become the first-class electric design institution in Yunnan and enjoys a great reputation in the domestic electric engineering industries.In the past few years,there is a great boost of Chinese power industries, such as generation capacity, generating capability and grid scale have elevated to the first rank in the world, which consequentially makes China to be the power giant in the world. And with the rapid development of electric industry, electric power survey and design enterprises have made rapid development in this period. However, as the economic slowdown, the electric power has periodically got the peak, the quantity of new power projects goes downhill quickly, the traditional business of electric power survey and design enterprises is more likely to shrinkage. At the same time, Along with the deepening of electric power system reform, the structure of the electric power industry is constantly changing, It’s become a huge challenge for electric power survey and design enterprises in these new Industry environment and market, that How to adapt the new conditions and then find opportunity to develop, which can make the enterprises healthily and sustainedly develop. So it’s badly in need of research and formulating scientific enterprise development strategy.In this paper, Author made the detailed analysis of External macro-environment, Industry conditions, internal resources and core competence of YNPD. Based on the analysis of the external and internal circumstances, Author also found out the opportunities, threats, strengths and weaknesses of their own company, then with applying the SWOT-model, summarized the development strategy of YNPD as "Based in Yunnan, facing the world, to create the famous first-class design oriented engineering company in China".