Exploring The Developmental Trend Of The Original Women’s Brand Marketing Network Platform On Taobao

The rapid development of technology has created new opportunities; the rise of the Internet allows people to see the opportunities of e-commerce; with the popularity of Internet in China, e-commerce has entered a brand new phase. Following the growth of our society, Taobaohas become synonymous with e-commerce.Original brands emerged from this network, and embarked on the fast track of online development; some of the original brands of the network have become leaders in the e-commerce industry.This paper discusses in-depth of the developmental trend of online original brand with the combination of the characteristics of e-commerce. This paper also demonstrates and complements the developmental trend of original women’s brands online. It also creates a strong guarantee for creating a positive image of original women’s brands.