The Research On Modular Integration Of Chinese Smart Phone Industry Chain

With the rapid development of mobile communication network, the arrival of the age of 4G, smart phone market also obtained the rapid development, foreign enterprises move strategic focus to the Chinese market gradually, Chinese smart phone has more and more important position in the global mobile phone market. However, Chinese companies have accounted for less than thirty percent of such a huge market, do not grasping the core technology, independent innovation ability is weak, the value of industry chain is controlled by the several large companies, and so on. These are the causes that blocking the rapid development of Chinese smart phone enterprise. Under the modular era, linear production processes gradually evolved into a network. The value created by the sectors of the original chain is redefining, value and profits are transferred to extend and concentrate on the chain that playing a key role in value creation gradually.Based on the above reasons, this paper attempts to use the modular theory, industrial chain theory to research modular industrial chain formation and characteristics, analyze the causes of the current lack of modularity of the Chinese smart phone industry chain. Through the establishment of mathematical model and game model to demonstrate the necessity and feasibility of modular integration of Chinese smart phone industry chain and analyze the modular innovation mechanism of the Chinese smart phone industry chain, then proposing specific strategies for its integration of industrial chain, while taking Hua wei cell phone as a classic case to analyze.This paper draws the following conclusions:(1) phone industry chain is divided into three modules, phone function module suppliers, including sub-module chip developers, component suppliers, mobile phone design companies and operating system developers; smart phones manufacturers module; the running platform module suppliers, including mobile operators, network operators and Internet content providers.(2) analysis modular innovative mechanisms of Chinese smart phone industry chain, including back to back independent innovation and collaborative innovation, there is a complex relationship between the different innovati ve network body.(3) putting forward the specific methods that integrating the various modules. Domestic top chip enterprise rules and standards, other manufacturers continue to subdivide into chip manufacturing, assembling, chip testing and other independent production module suppliers; design module can be further subdivided into software design, mobile phone parts design, mobile phone appearance design, production test module and so on; Mobile phone manufacturing enterprises take integrated- modular division – integration three-step strategy that focusing on the construction market and brand; Mobile value-added supplier takes the operator module as the core, and integrate the mobile operating system modules gradually to achieve unity.(4) promoting Hua wei development model to other domestic smart phone. Integrating the mobile operating systems and chip modules and manufacture module, and increasing the co-oberation between operator modules to improve competencies.