Bank Of Communications E-commerce Platform Development Countermeasure Research

With the coming era of the Internet and big data, new technologies of electronic commerce are rapidly developing and innovating around the world, which is the inevitable result of social development, under the environment and the background of domestic commercial banks are in the industry competition and the traditional electronic business platform develop financial services,so the commercial banks decided to start their own e-commerce platform, Bank of communications electronic commerce platform "Jiao Bo Hui" also emerge as the times require. However, just at the beginning of the "Jiao Bo Hui" in platform design, platform of information, logistics and customer service to customers, there are still many problems, therefore, research purpose and core of this paper is a comprehensive evaluation of the comparative analysis of "Jiao Bo Hui" defects and existing problems, and puts forward the corresponding countermeasures and suggestions, so the "Jiao Bo Hui" which is at the early stage of development has a great theoretical and practical signif icance.In this paper,writer have got the literature research and practical research, in order to grasp and understand the basic mode of operation and procedures of most of the electronic business platform,and the writer summarized the main factors which have influence on the electronic business platform, including the application of the platform, logistics,the information of the platform and customer service to customer, at the same time, based on the science and rationality, comprehensiveness, operability, target orientation, quantitative comparison as the principle of index selection conditions, by using the questionnaire survey method, Delphi method and literature method, summed up the index system that is overall and objective, including 4 first level indicators, 10 level two indexes and 27 level three indexes, and used the AHP and Delphi method to construct the comprehensive evaluation of commercial bank and the traditional electronic commerce platform model, and then to take the electronic business platform "Jiao Bo Hui" business platform, CCB’s “Shan Rong Shang Wu” and the traditional electronic business platform Alibaba "Taobao" as the research object to comprehensively evaluate and analysis, according to a series of scoring, calculation, analysis and weighted the score of the three platform.Finally, combined with the actual development situation of three platform and the evaluation of the results of the platform to carry on the contrast analysis,which can find out the deficiencies and the existing problems of electronic business platform "Jiao Bo Hui", and proposes the targeted and feasible countermeasures. Therefore, this paper what it have studied on the platform can have a certain reference and guidance significance to develop in the future.