The Cooperation-Competition Study Of The Online Banking And The Third Party Payment Based On Cooperative Game

Since the 21 st century, the rapid development of the electronic technology has greatly improved people’s life. As a new operation mode of the network, E-commerce develops rapidly in the whole world and makes it happen to shop on line at home conveniently.The development of E-commerce can not live without the the internet-based electronic payment platform. With the rapid development of online payment, the mobile payment and telephone payment as the representative of the third-party payment have much business conflict to the commercial bank. It would be necessary and meaningful to straighten out the dynamic and static relations of the third-party payment and online banking, and to seek for a solution to the "conflict", in order to promote the common development of the third-party payment and the commercial bank.For the current situation the existing problems of the relationship between third-party payment and online banking, this paper uses the classic model of game theory, combined with literature search, qualitative analysis, model measurements and contrastive analysis to discuss the strategy of friendly competition and cooperation mechanism of online banking and third-party payment. The main conclusions and results are summarized as follows:(1)The relationship between the third-party payment and online banking are turning from initial cooperative-complementary relationship into complicated cooperation- competition relationship. Both sides are competing fiercely with each other in the repeatable business, such as payment business, transfer business, retail business and settlement business.(2)With the gradual rising and rapid development of C2 C payment mode, the national policies are opening its door to the financial industry. More commercial banks such as retail bank will appear as new competitor to the traditional banks. In the face of the competition of the third-party payment, the online banking should integrate current resources, consolidate its advantage areas continuously, improve the loyalty of the customers and develop new products with the advantages of human resources and technical aspects of online banking in order to provide a more convenient and secure mode of sales and payment.(3)The third-party payment is now in rapid growth and gaining more and more market shares, however, to acquire a better development and a legal status equal to the commercial banks, it should obtain the government’s policy and support. Meanwhile, much attention need to be paid to the differential services from the online banking. Only by providing the clients more customized business and developing pluralistic and diversified services could the third-party payment achieve greater market scale.(4)Form the perspective of the game theory to analysis, the online banking and the third-party payment would achieve a stable result under the cooperation in the competition. In the case of lower cost of default, if the income distribution is not reasonable, the cooperation of both sides would be influenced by the possibility of cooperation from the opposite side, but the final cooperation will still be terminated. Under the asymmetric game theory, the excess earnings from the cooperation of both sides will be greater than the income gained by the default if the default cost increases and the earning is more reasonable. As a result, the cooperation of both sides will be no longer affected by the possibility of cooperation, and they will choose continuing cooperation.(5)The development of E- commerce can’t live without the mutual cooperation and the promotion of online banking and third-party payment. To form a cooperation and supportive situation, differentiated marketing need to be carried out and the market need to be further refined; online payment platform need to be established based on the standardization of bank; new payment need to be innovated such as mobile payment; The network infrastructure construction need to be further strengthen and the laws and regulations need to be improved to provide legal support to the e-payment; the supervision need to be innovated so as to improve the regulation efficiency of electronic payment; The incentive mechanism need to be set up to protect the development of the third-party payment. Based on the above methods, the cooperation of online banking and the third-party payment will form a mutually beneficial, fast and healthy situation.It is predictable that, as long as online banking and the third-party payment protect the interests of customers from the equilibrium based on cooperative game, it will come true to achieve a fast and good development of economy in our country.