| With the development of leisure tourism, hot spring tourism has become a key part in the development of tourism industry. As a new pattern of tourism, hot spring tourism has entered the large-scale commercial development stage and increased with the rate of 10% per year in China. Jiangxi has rich hot spring tourism resources and the government issued a series of policies to promote the development of hot spring tourism. Now the spring tourism has made certain achievements, but there are also some problems. The author analyses the present situation and puts forward the corresponding countermeasures, in order to have a certain theoretical guidance for the development of hot spring tourism of Jiangxi province. This paper will have a indepth discussion about the development model and the extended pattern of hot spring industry development based on a comprehensive sort of Jiangxi hot spring tourism development situation. The author sums up the differences and commonness of hot spring tourism development mode in domestic and foreign, then combine the development of Jiangxi hot spring tourism, put forward three development modes and their development strategy respectively. Sustained rapid and healthy development of Jiangxi hot spring tourism needs further development path, so make the popular hot spring bath, theme based experience hot spring tourism, hot spring town and hot spring tourism complex to have an organic combination. Based on the new development mode, grasped the influence factors of hot spring tourism development,then put forward develop strategy of extended pattern of Jiangxi hot spring tourism industry from the government’s guidance, support, regulatory and enterprise’s corporate strategy, culture and marketing. Vigorously develop the geothermal power generation, hot spring agriculture, hot spring food, hot spring health and beauty and hot springs theme apartment to enhance the comprehensive benefit of hot spring tourism development. |
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