The Study Of The Cash Management Products From The Y Security Company

The current policy of Securities Company provides that customers’ margin should deposits in commercial Banks. But these large customer margin which idle on account can not get effective use, and the customers can only get the current deposit interest income. This can not very good to meet customer demand for investment. With the securities and futures commission officially launched the pilot that securities firms to carry out the cash management products, many brokerage began to join the cash management products to attract high-quality customers to open an account, in order to rapidly enlarge the scale of securities companies hosting market value.In this paper, we use the portfolio theory and the theory of liquidity risk as the breakthrough point and based on the actual situation of the securities company Y to expound the necessity of Y securities companies to carry out the cash management products. We also concluded that the Y securities company to carry out the cash management product is feasible through to the cash management products market, policy, and Y customer margin account status of the securities company and the customer research and investment intention survey.After studying the feasibility and necessity of the Y securities company to carry out the cash management products, this paper proved a general process for product specific design to guarantee the healthy running Y securities company cash management products. This general process including the design goals and principles of this product, the running back of this product, the costs and benefits of this product, technology and systems, risk prevention and product marketing management and arrangements. In order to ensure the effective implementation of the Y securities company cash management product, we put forward based guarantee measures from the organization structure, related systems and processes, department cooperation, various channels on a commission basis function, brand image, and several aspects of information disclosure system.