Study On Micro-blog Marketing Strategy Of Xiaomi

Marketing means more innovation of the enterprise. Socialized marketing can be realized by using social networks gathered by consumers. These social networks include the online community, blog, Wiki, micro blog etc. In this platform, people gather through the relationship, interest and interaction. The social network in the world is so hot, which is represented by the rise of micro-blog. Socialized marketing has been noted by more and more enterprises. The social networks, especially micro blog in China has a direct impact on the brand of enterprise and consumer groups. Micro blog is not only a basic configuration of social marketing, but also it has become the best platform for the integration of brand communication, marketing guidance, online service. The enterprise must formulate strategies and tactics in the network era, in order to effectively communicate with consumers, manage the digital contact between brands and consumers. Xiaomi was established in April 2010, which focuses on mobile internet, independent research and development of smart products. Mobile phones, MIUI, Mi Chat are the three core businesses of this company. "Born to the crazy fans" is the product concept. With the rapid development of micro blog in China, the company has implemented a series of micro blog marketing, and achieved good results. This article will make detailed and systematic research on the Xiaomi micro-blog marketing, based on micro-blog marketing environment and a variety of effective micro blog marketing strategies, and finally summarize its advantages and disadvantages.