The Theory And Practice Research Of Customer Satisfaction Strategy

With the advent of the era of service economy, the market competition environment is changing. Only by increasing productivity and improving the quality of production to create profits for enterprises is not enough, it is imperative to adopt new marketing strategy. Here in this paper mainly introduces a kind of marketing strategy, which is advancing with The Times, and adapts to market environment now, we call it customer satisfaction strategy.First, this article has the systematic introduction on the customer satisfaction strategy theory. Including the theory, main content, limitations, and the general method on how to research the strategy for domestic scholars. Secondly, based on the division of customer satisfaction system, combined with the CSM, the Model of Fornell, and the Strategy Analysis Model, it is divided into four types between the relationship of enterprise and the customer, including: satisfaction, opportunities, weaknesses and problems. We also put forward the solutions for different types of enterprises, and discusses emphatically the problems and mistakes in the implementation of the strategy. Finally, combining with the research of ALLINPAY Company that based on customer satisfaction system, this paper introduces how to implement the strategy of customer satisfaction for enterprise in the emerging payment industry, and what other challengers can learn from the experience of ALLINPAY Company.This paper puts forward four solutions through the enterprise- customer relationship types, they are:(1) the type of Maintenance Strategy, which requires companies to continue to optimize the service system, high-quality product quality, and make excavate and maintain customers as the premise of all business activities.(2) the type of Promote Strategy, which requires companies to continue to promote the development of the enterprise competitive advantage, and expand enterprise income.(3) the type of Reverse and Innovation Strategy, which requires companies to change its own mode of operation and management idea comprehensively to improve the ability of marketing competition and maintaining customers.(4) the type of Management Adjust Strategy, which requires companies to allocate resources reasonably and take effective management, it can reduce marketing costs reasonably and improve customer satisfaction, so as to increase corporate profits.