The Study Of Natural Yellow Pigment Industry Development In Xinjiang

With the continuous attention to the health and the recognition of artificial pigment, people are gradually replacing synthetic pigment with natural pigment. Therefore, the natural pigment has become the inevitable developing trend of pigment. As a kind of important natural pigment, natural yellow pigment’s nutritional value and medicinal value, beauty value has been developed as well as color, it has been used in health care products, food, feed, cosmetics and other fields. Market requirement and development potential is huge. In addition, natural yellow pigment industry has the important influence on the adjustment of agricultural structure, the full use of agricultural resources, the increase of farmers’ income, and is propitious to the development of agricultural industrialization. However, in the broad market demand, the development of natural yellow pigment industry in Xinjiang is not satisfactory, and there is no many advantages of Xinjiang region, there is still a lot of development potential. Therefore, a system analysis and comprehensive research to xinjiang’s natural yellow pigment industry is necessary, it has important practical significance to speed up the industry’s rapid development.Firstly, the contents of the natural yellow pigment industry were introduced, including the definition, product categories, industrial chain, etc. Then to Xinjiang’s natural yellow pigment industry development status were analyzed, including natural yellow pigment industry and pigment crop planting industry status, and analyzes the Xinjiang natural yellow pigment in the future market, think natural yellow pigment in the future demand is strong, the potential is huge. On this basis, this paper analyzes the advantages, disadvantages, opportunities and challenges of Xinjiang natural yellow industry development by using SWOT analysis. Analysis revealed that the Xinjiang region of the natural yellow pigment industry, although in the development process exist production business enterprise quantity is little, the product added value low, backward technology, such as a series of problems and challenges, but its resources and policy advantages and development opportunities is extremely obvious. Therefore, Xinjiang’s natural yellow pigment industry has great development potential. Finally, the comprehensive analysis, put forward the construction of leading enterprises, the development of industrial policies, and increase investment in science and technology and other countermeasures and suggestions.