Mode Of Agribusiness Research And Promotion Of Agricultural Science And Technology

The key to the development of modern agriculture is the transformation, popularization and application of agricultural scientific and technological results, and the quality improvement of proprieters. Since1990s, China’s agricultural enterprises have witnessed a rapid growth under market economy, which, with the gradual significance,has played an important part in the process of agricultural techinical promotion, and become a main force. However, for now our agricultural enterprises generally lie in growth stage with some problems, such as poor innovation, low transformation efficency of scientific and technological results, narrow coverage of technological promotion. Therefore, the artical carrys on further theoretical and practical research on the new force of the main body of current diversified agricultural extension---the technical extension mode of agricultural enterprises, aiming at finding out the ubiquitous problems and obstacles, which has a theoretical and practical significance to propose a stategy to further develop and perfect agricultural enterprises’ technological popularization.Based on theories of Innovation Diffusion, Excess Profit, Behavior and Contingency, combined with national situation and scholars’ relevent researchs, the article respecticely summerizes the features and connotations of several major modes of domestic agricultural scientific and technological promotion, and defines this type of mode as a systematic management mode, and thoroughly conduct SWOT analysis. Then, taking Zheng Da Group for the analysis object, the article reveals the main problems of this kind of mode, and proposes its optimized suggestions, which is specifically analyzed from its operational method, promotional effectiveness, and the defects.