Research On Ecological Agricultural Tourism Of SK

In recent years, with the continuous development of the economy and the continuous improvement of quality of life, to travel as the leisure consumption has gradually become a crucial part of the total amount of consumption, under the circumstance that the premise of food and clothing had been satisfied. For citizens who live in the noisy city, eco-agricultural tourism, which contains beautiful environment and good natural condition, has become the best choice for them to get rid of pressure and relax. At the same time, in the18 th CPC National Congress, the construction of socialist ecological civilization was put forward, which has made eco-tourism, a kind of tourism consists of both economic and social effects, become a main direction of tourism development. Eco-tourism as a combination of the two kind of tourism mentioned above, provides a new idea for modern tourism development. In this paper, the author makes SK in Tianjin area an example, and thus puts forward a feasible model for the development of eco-agriculture tourism. Firstly, the related concepts in the eco-agricultural tourism are presented, and the current situation of the development of eco-agricultural tourism in Tianjin city is briefly introduced. Then it points out the important significances of developing the agricultural ecological tourism. Subsequently, based on the theories put forward in and out of the country, the author respectively introduces the practices of domestic and foreign development of eco-agriculture tourism. Thirdly, combined with the actual situation of SK in Tianjin City, the author comes up with the brief introduction to the conditions of tourism development, and further expands to the SWOT analysis. Fourth, combined with the analysis result above and the mature mode of tourism at home and abroad, the paper puts forward a development strategy of ecological tourism in SK, including macro development strategy and several micro system arrangements. Finally, it puts forward some measures and suggestions on the development of eco-agricultural tourism. This paper mainly adopts the methods of comparative analysis, system analysis and literature synthesis. It provides new ideas for the tourism mode development of SK. The conclusion is that, the development of eco-agricultural tourism is a promotion of local economic development if the overall planning can be refined and the brand propaganda could be strengthened. It will be helpful with building a modern agricultural system, inheriting and carrying forward the folk culture, which has an important significance to speed up the construction of new socialist countryside.