Agricultural Bank Of Shanxi Province Branch Of The Bank Insurance Business Development Strategy

Bank insurance (Bancassurance) fusion of the most simple understanding isthat banks and insurance business,emergence of this new financial phenomenonis because of the great pressure brought about by the economicintegration, forcingthe banks and insurance companies, both sides are looking for a self business can urgethe development pattern, this kind of fusion is a certain degree of economicdevelopment the avoidance phenomenonin the very great degree. Europe andthe development of national economy Chinese is always in the state relative tothe advance, which prompted the development of the bank insurance is more novel andunique, the bank insurance in our country starts late but the development is stillrelatively rapidly, China’s banking insurance should be in the mode of development ofits own summed up the bank insurance business development road belongstotheir combined with the advanced experience. Agricultural Bank of Chinese is theearliest to enter the field of insurance of four major state-owned banks, butalso relatively rapid development momentum, however, theproblems existing in thedevelopment of the future is obviously, for how to develop in such a competitivefinancial environment, the research is necessary. Only a better study and summary canhelp to explore and study the deep.This paper takes Shan xi Province branch bank insurance agency business as theresearchobject,using economics, moneyand banking, insurance theory and marketing toguide the research, make full use of foreigntheory and the experience ofsome development to guide the development of China’s bank insurance, at the sametime in research methods mainly through the comparison of the inductivemethod, linking theory actually, the analysis research to the Shanxi Province branchbank insurance agency business situation of technique analysis empiricalanalysis etc, which limits the development of the Agricultural Bank of China Shanxibranch bank insurance business proposed the corresponding development strategies.