Research On Performance Appraisal Of The Company Marketing Division Of China Galaxy Securities

With increasingly fierce competition in the stock market, thebrokerage business is the main source of the companies’ income. In the currentenvironment, competition of the brokerage business is human resources.Securities companies which want to main the core competency in the marketmust encourage marketing people work initiatively. Performance appraisal asone of the major part of business management is also the core of HRmanagement. At the same time, performance appraisal is the one of corecompetency of companies.In paper, take China galaxy securities Co., Ltd of Shanxi branch forexample, through in-depth study in the performance appraisal of the companycombined with theory of the knowledge, also under the guideline ofperformance appraisal system of China galaxy securities Co., Ltd, optimize anddevelop this method of performance appraisal in this paper, the three stagestructure is to find out problems-analysis problems-solve the problems. The firstpart describes the background and significance of the international and domesticperformance management theories; and in the second part, it describesbackground of China galaxy securities Co., Ltd of Shanxi Branch andsummarize the importance of the marketing people according to organizational structure. At the same time it identifies the problems of performance appraisalthrough the marketing people questionnaire. The third part it studies the newperformance appraisal system combined with human recourse managementtheories. Finally the paper will use to optimize the proposal of performanceappraisal in to practice, proven the method is practical significance.