The Study Of Development Tactics Of Haicheng Accounting Firm

With the continuous perfecting of socialist market economic system and transforming of economic development mode, more and more attention has been attached to the development of accounting firms, which play an increasingly significant role in serving reform and opening up and to the economy and society. Especially as the most direct and facilitate server of SMEs, SME accounting firms have given a major push to the healthy development of SMEs, and played an indispensable role in the prosperity of economy. Hence, It has theoretical value and practical significance that to study the competitive environment and analyze the strengths and weaknesses, meanwhile to discuss the tactics of sustainable development and construct the core competence of SME accounting firms.Based on the detail of organization forms and characteristics of Chinese SME accounting firms, This article takes Haicheng accounting firm as research object, utilizes the five forces model, then analyze the development environment of Haicheng accounting firm form the five points of potential competitors, substitutes and so on. In the same time with application of SWOT model to analyze the resource factors of Haicheng accounting firm. The analysis indicates that Haicheng accounting firm stays in a complicated situation which has the specification of legislation and supervision, the coexistence of the risks and opportunities and the equal strengths and weaknesses of the vast market potentials in. Only formulate and implement a scientific and rational development tactics, pay close attention to internal management, improve the talent mechanism and enhance the quality of practice can sustainable healthy development be achieved. Similarly, Haicheng accounting firm can achieve the objective of being better and stronger by being serious with everything, tackling every links and grasping every opportunities in the development of the industry.