The Optimization Research On Marketing Strategy Of SS Mobile Group Information Products

In 2015, a new round of 4 g competition started。As the world’s largest telecommunication operators, although China Mobile gets the lead by taking advantage of 4 G, but it also faces a strong challenge to China telecom and China unicom. At the same time, under the siege of Mobile Internet enterprise, Virtual operators, Suppliers, China Mobile is facing more and more challenges and competition which is not only the competition between the three operators, but the industry competition. In the mobile Internet era, wanting to transform successfully, China Mobile should not cling to within the scope of the traditional industry competition, but to go beyond these limits to develop something with innovation value and not occupied blue ocean market. For China Mobile,goup information consumption market is a large and not really digging gold. Under the background of new era, increasing the marketing depth and breadth of the product of group industry informatization, achieving strategic transformation, increasing the whole business income, grabing the market share makes the vital significance.This article chose SS mobile as the research object. In refer to and analysis on the basis of related literature, combined with the present situation of SS mobile group business development,this article analysised the existing problems and the insufficiency of the SS mobile group informatization in promotion in the product, channel, promotion,,personnel,etc.By using PEST model, Porter’s five forces, analysised macro environment and competitive environment. At the same time, analysised the faced advantages, weaknesses, opportunities and threats of the SS mobile group client market by using the SWOT model, put forward the development strategy of the product of marketing group informatization. What’s more, this article did some research on strategy of group information product marketing by using the 7 ps marketing mix model.At last,in order to ensure the landing and execution of the marketing strategy and tactics, this article put forward a series of important guarantee measures which needed to implement.Committed to promote SS mobile group market operation ability and marketing level,expand the share of informatization group market and promote the comprehensive competition ability, this article had carried on thorough research on group information product marketing strategy and tactics, thus made the group information product marketing became the driving force of the development of company.