Research On The Group Clients Target Market Of Chongqing Mobile Company X

Since the 21 st century, the communication market competition of Chongqing increasingly fierce competition, the competition environment of mobile marketing strategy is very important to grasp the development trend of mobile communication.Chongqing mobile X company adopt different marketing strategies for different customer groups, introduced products for the society of various groups, it is chongqing mobile the key to get advantage in the competition.According to the principle of "this", 80% of the profit is created by 20% of high-end customers, so in the future all the business and 4 g competition, in order to maintain steady growth of enterprise performance, keep, keep to the enterprise and the development of high-end customers becomes the top priority.Against this background, the author mobile group X company market in chongqing as the research object, to target the market as the starting point, analysis of existing problems, and using the research methods, such as the combination of theory and practice, mainly studies the Chongqing mobile company X group client market developing own existence question, the choice of target market, puts forward the specific target market marketing strategy, etc. Group clients first, carries on the theoretical review of the relevant theories of marketing management has the research and analysis. Secondly, the current Chongqing mobile company X group clients summary of the current work, and analyzes the impact work efficient to carry out the deep reason of the client group. Based on market development, on the basis of a detailed study of the characteristics of Chongqing mobile group clients X company market today, analyses the Chongqing mobile X company’s existing organizational structure and its facing the marketing environment. According to its characteristics and structure optimization at the same time, the market segmentation, and establish the target market: a group clients, Chinese traditional medicine market; Second, the professional market. Have been put forward for the target market product, price, channel, promotion, service and so on concrete marketing strategy optimization measures.