The Research Aboat Outlets Transformation Of Guangfeng Branch Of ABC

With the continuous economic and social development, international economic integration is accelerated, the bank is also accelerating business innovation, based on domestic, overseas layout. With the opening of national policy, market demand increased, the rapid development of joint-stock commercial banks, local commercial banks also joined the competition, more is known for its products and services, foreign banks settled, the five major state-owned commercial banks are facing more and more intense, it can be said that domestic trouble and foreign invasion rule all the land, once the situation has already been broken, especially the three private banks in 2014 to obtain approval of the CBRC agree, ushered in a new era of banking, commercial banks increasingly fierce competition, especially in Alipay, TenPay as the representative of the Internet financial to join, let the bank competition has become intense. Banks are trying to develop innovation, and constantly improve their competitiveness in the market. The main place of business outlets as the customers to transact business, its role and status is very important, is to serve customers and maintain customer. Currently most concerned about the commercial banks is how to enhance the competitiveness of business better and faster. Commercial Bank branch transformation should be a comprehensive transformation of business functions and management. On the one hand, change the service function should be accounting transaction oriented to service oriented network marketing, gradually completed from the traditional low value-added network to modern high value added network quality. On the other hand, the new network must be able to grasp the market dynamics, and should be able to win the trust of customers. The type of transaction and accounting network is different from traditional marketing service network, modern must establish a "customer-centric, market-oriented" business philosophy, to provide more segmentation, personalization, diversification and specialization of the portfolio of products and services for customers, enhance network operation efficiency and customer satisfaction, increase sales, enhance banking profits, so as to enhance the bank competitive ability and comprehensive ability of value creation. The increasingly fierce competition in the market situation, more and more domestic commercial banks has been ahead of the layout, open the network to change the service concept, to explore the business model transformation of the road is the only way which must be passed the Bank branch transformation, the development of domestic commercial bank, but also commercial banks focus on the development strategy of innovation. Commercial bank is through the network transformation, constantly looking for new growth point, enhance risk control ability, improve service quality, enhance the business performance, improve network quality. To achieve the final victory of the transformation of the management mode of success and network reform.In this paper, through comparative analysis, literature research method, case analysis method, through the research and analysis of the related theory, elaborated the existing in the Agricultural Bank of China Guangfeng branch network transformation in the problems, summed up a set of suitable for the ABC network transformation of Guangfeng development scheme, the scheme also has certain reference value for other bank branch transformation development.