Research On Strategic Planning Of TISCO In Shanxi Real Estate Development Company Limited

Enterprise development strategic planning is the soul and the program of enterprisedevelopment, enterprise development direction, clear field of business enterprise, guideenterprises to the allocation of resources, the development strategy that enterprise anddevelopment measures. Strategic planning for enterprise development is conducive to theestablishment of a common vision of enterprises and employees, so that employees have asense of belonging and dedication to the organization, which is more devoted to work.Taiyuan Iron&Steel Group Co. Ltd. as the country’s large iron and steel company andthe world’s largest, highest level of technology equipment, the most complete varieties andspecifications of stainless steel enterprises, to enhance the international competitiveness ofChina’s steel industry and the degree of concentration, promote the structural adjustment ofChina’s steel industry has produced a profound and significant influence. Taiyuan ShanxiReal Estate Development Company Limited as TISCO group limited attention to thelivelihood of the people, promote the construction of a harmonious enterprise, a greatmeasure to realize the transformation and development, diversified development and theestablishment of the independent subsidiary, the development and trend of its developmentand the way out will affect the entire Taigang group Limited is a large state-ownedEnterprises affiliated to the real estate industry.Research in shanxi taiyuan real estate development co., LTD., a large state-ownedenterprises subordinate to the real estate development enterprise as an example, based on theresearch of strategic management theory, using PEST analysis, SWOT analysis, analysis,preparation of the company in2013-2018five years the development of strategic planning.The article is divided into six chapters: the first chapter focuses on the research background,research purpose and significance of this article, the research methods, such as basicconditions. The second chapter, elaborated the PSET analysis and SWTO analysis such asthe basic theory of strategic planning research work. The third chapter, through the PSETmethod to external environment and internal conditions are analyzed, and the company’sresources and capabilities are the analysis of the system. The fourth chapter, the SWOTanalysis, on the basis of comprehensive analysis of the company at different stages ofstrategic choice, has been clear about the strategic planning goals in the next five years. Thefifth chapter, specific tells the story of human resources, management, brand management,financial management and strategy implementation of the project reserves. Innovation pointof this research is to from the Angle of combining theory and practice of the development ofshanxi taiyuan real estate development co., LTD. Put forward the guiding suggestion, forlarge state-owned enterprises affiliated real estate development company’s futuredevelopment provides the beneficial reference.