| The purpose of this study is to investigate the characteristics of e-commerce applications in the Xinjiang fruit industry, trying to provide some valuable references for the characteristics of the fruit industry in Xinjiang, Xinjiang characteristics of fruit industry in order to improve competitiveness in the market at home and abroad, rich fruit products Xinjiang characteristics of e-commerce development research content, e-commerce development strategy for the Government to formulate policies; featuring fruit corporate brand strategy management, increase corporate profits and so has a certain theoretical and practical significance. This paper studies the characteristics of fruit products e-commerce development in Xinjiang is divided into six parts:Firstly, the background characteristics of the fruit industry in Xinjiang, and describes the purpose and significance of Characteristic fruit industry development of electronic commerce, proposed technology roadmap and research methods of this paper.The second chapter reviews the recent years in the field of agricultural e-commerce research results, analysis of the domestic and foreign agricultural products developed areas of e-commerce business model, summed up the experience of the developed areas of e-business.The third chapter introduces the development status of the current characteristics of the fruit industry in Xinjiang, the survey obtained by the fruit industry in Xinjiang in recent years, the scale of production, size, species, etc., and according to the information summarizes the characteristics of the fruit of several marketing model Xinjiang owners want.The fourth chapter compares several major agricultural e-commerce development model, and describes the current status of Xinjiang characteristics of fruit industry in the field of electronic commerce development, and select the Urumqi whoops Hey Food Fruit Industry Group Co., Ltd. and Xinjiang as a case analysis.The fifth chapter based on results of the study to identify the characteristics of the fruit industry in Xinjiang problems and separately from the government point of view, the enterprise point of view are described.The sixth chapter characteristics in order to promote e-commerce development in Xinjiang fruit industry background, proposed solutions to this problem and suggestions. |
