Research On Development And Countermeasure Of E-commerce Logistics Of Fruit And Vegetable Agricultural Products In Wanzhou District

China pays high attention to the logistics system of agricultural products to promote construction and development.A series of Central documents have given strong support to the development of agricultural products and cold chain logistics in terms of funds,policy support and tax preferences.Agricultural product logistics is a vital branch of modern logistics,which connects the production and consumption of agricultural products.The development of agricultural product logistics plays an important role.Priority development of agricultural products logistics has been included in the national logistics development project.Effective circulation of agricultural products is related to the fundamental interests of farmers,but the distribution of agricultural products is comparatively backward in China.With the rapid development of the Internet,e-commerce has become an advanced electronic management means and it provide a good network platform for the sale and circulation of agricultural products.The market scale of fruit and vegetable agricultural products is growing continuously with e-commerce of the main body.However,it also faces many difficulties,especially the fresh activity and perishability of fruit and vegetable agricultural products,which lead to the increase of logistics cost.At the same time,it also faces many problems such as logistics distribution mode,infrastructure construction,market management and so on.These problems restrict the growing of the fruit and vegetable agricultural products market under Electronic Business environment.The characteristic agricultural products in Wan zhou are mostly fruits and vegetables.This paper takes the development of logistics of fruits and vegetables in Wan zhou under the environment of Electronic business as the research object.On the basis of summarizing and absorbing the relevant domestic and foreign research results,this research methods of literature,case analysis and empirical analysis,which also research from the following aspects: Firstly,basic description of logistics and agricultural products are defined,classified of their characteristics;Secondly,it combined with the basic status of Wan zhou District agricultural economic development,and the e-commerce logistics of fruits and vegetables in Wan zhou District were analyzed by SWOT;Thirdly,the chapter analyzed by case study of the e-commerce logistics model of characteristic agricultural products in Ganzhou City;Finally,discussing the countermeasures to propel the logistics of fruits and vegetables agricultural products market in the E-commerce environment of Wan zhou District.Owing to Developing e-commerce logistics of agricultural products and strengthening the management of agricultural logistics,it can increase the market reaction speed of agricultural production,economize transaction costs,reduce inventory,shorten production cycle,enhance service level,improve product quality,increase product sales profits and maximized customer's requirements and social needs.