Based On AHP-DEA-ABC Analysis Method In The Retail Store Classification Management Research

Macro-economic environment and the influence of rapid development of e-commerce, traditional retail industry is facing huge challenges, on the one hand, how under the situation of market overall situation is not optimistic to guarantee profits for on the other hand how to beat the competition to gain more market share became the retail enterprise urgently needs to solve the problem. Strategic options open to see, at the current retail sales channel expansion and differentiated management became the most choice of competitive strategy. In terms of differentiation management including the retail enterprise to its stores to differentiation management. In the retail store system with different types of stores, these stores in sales contribution degree difference, on the degree of corporate control each are not identical, to store hierarchical management can effectively enhance the overall performance of the enterprise. Store location of different level, the sale point, its sales status is different, and stores for the utilization of the resources and the management of the store head is also each are not identical, enterprises should by making certain evaluation index, to classification of stores, to determine how to discriminate according to different situation of the store. To hierarchical management of stores, can make the enterprise more effective management for regional store, store c l a s s i f i c a t i o n m a n a g e m e n t i s a l s o b r a n d t e r m i n a l s t r a t e g y t h e i m p o r t a n t component of the company.Articles in store performance rating and changes of related research theory, management theory of involved and econometric model methodology such as Pareto analysis, analytic hierarchy process(AHP) and data envelopment analysis, etc. A brief introduction, through careful reading and research of references to store hierarchical management reviewed domestic and foreign research dynamic, and according to the related theory and method of selecting store scale, staff quality, changes seven indexes such as net profit, store resources utilization to build the AHP is used to store ratings- DEA store rating model, the application of relevant principle of Pareto analysis method, the key store key management effectively to achieve management innovation project goals, lastly, HJL company 14 retail stores, use store using the model 2014 annual operating condition index and the objective environment data store for the ratings, according to the result of different levels of rating and stores chose different management methods, in order to realize the HJL strategic objectives of the company.Through the analysis of the case, the results of the study are operable. Through the study of this article, you can see that the retail store in the face of the effective use of resources or not have greater contact with store business situation is good or bad. Through to the store, can effectively identify the key points of enterprise management of the store, proper decentralization and the centralization is advantageous to the enterprise the effective deployment of resources. Companies from the Angle of global retail terminal management can enhance retail store performance.