Research On The Development Strategy Of LP Company

In the past ten years, the development of packaging industry in China has made remarkable achievements, packaging industrial output over the two, increased from about 250 billion yuan in 2002 to about 1400 billion yuan in 2013, second in the world after the large packing become the American. With the development of globalization, the internationalization of the domestic market, international competition and domestic economic characteristics has been formed, the packaging industry in our country is gradually realized the transformation from the "manufacturing center" to "made in the center", the international market outside the single increasing, multilingual support international e-commerce promotion, packaging enterprises need continuous learning in the competition.Structure of packaging industry adjustment will be pushed to the cusp of packaging enterprises restructuring and development of the LP company as a domestic leader in anti-counterfeiting packaging enterprises ushered in unprecedented opportunities and challenges, how to seize the opportunity, to defuse the crisis to become the company’s sustainable development must first consider the question. The development of enterprises must have a scientific and rational development strategy as the direction, based on the research content, according to discover and analyze problems, problem-solving ideas to formulate practical and feasible development strategies for the company, the main research contents are as follows:The first clear the purpose and meaning of the research, analyzes and summarizes the research status quo of research in the field of enterprise development strategy at home and abroad, summarizes the research content and research methods of this paper. Secondly, briefly introduced the basic situation of the company, and find out the LP company in the brand influence, staff mobility and funding problems based on the analyses of the present situation of the company. The PEST analysis of the macro environment and industry specific analysis of the external environment for the development of LP company, and carries on the analysis to the internal environment of the company from the existing resources, management and financial situation three aspects. Through the SWOT analysis of the company’s competitive advantage, disadvantage, opportunities and threats of the development, finally take the strategic choice of S+T combined with company LP’s strategic positioning and development goals, strategic planning, formulate the development strategy for the company’s diversification and vertical integration. Finally, adjust and optimize the product structure, expand the brand influence, increase human resources, strengthen the management of technological innovation and strengthen financial security measures to ensure the smooth implementation of the development strategy of LP company.