Research On The Development Strategy Of XX Leasing Co., Ltd.

As a kind of emergingfinancial instruments, financing lease is originated in the United States in the 1950 s. In 1952, the U.S. leasing company was established, marking the beginning of finance lease. Leases and bank credit, direct financing, trust, insurance are the five forms of finance.It has become the third largest financing instrument other than capital markets and bank credit.Over all, Chinese financial leasing industry has four stages of development:Initial period of rapid growth (1981-1987), market transformation tortuous development stage (1988-1998), the legal system construction period (1999-2003), recovery period (2004-present). The first involvement of financial lease to China was in 1980’s. On March 24, 2004, the NPC started the legislative process of Financial Leasing Law, proceed to develop "Financial Leasing Law". The foreign-owned offshore finance lease was officially open after December 10,2004. With the opening up of financial leasing industry, the Commerce Department began approving foreign-owned finance leasing companies. In 2004, China opened funded pilot changed the previous status which only allows foreign joint ventures, domestic financial leasing companies began to select some enterprises pilot. The financial sector began to develop in the direction of "institutions diversify, financial operations diversify ", financial leasing companies began to recover in 2007. Especially since 2009, China’s entire financial leasing industry went into an unprecedented period of rapid development. By 2013 China already has 1026 various types of financial leasing companies, registered capital of the industry was approximately 306 billion yuan, as well as the assets reached more than 3 trillions yuan in 2013.Therefore, Chinese financial leasing industry has a great prospect. However, the financial leasing industry in China is still in its infancy, where the finance leasing is going is still a problem that needs to be discussed.It is a major issue we have to face.XX leasing co., LTD., includs A,B, C, D,E Subsidiaries. It has finance lease full licence, covering the CBRC regulation of financial leasing and approved by the Ministry of Commerce, foreign capital lease. Its scope of business involves the infrastructure, large equipment, aircraft, ship, and many other fields. As an important member of the industry, it has a leading role in the industry and has important influence to the industry development. Therefore, the systematic study of the development of XX leasing co., LTD., has very vital significance to promote the development of the company and even the advance of industry. On the basis of the recognized the importance, This article use "research on development strategy of XX leasing co., LTD." as the article, Study the development strategy of XX leasing co., LTD. Based on the development status quo of financing lease industry in our country and the existing operating conditions of XX leasing co., LTD.,,and draw lessons from foreign financing leasing development experience, Strategic analysis of XX leasing co., LTD. Through PESTLE and SWOT analysis of the internal and external environment and the analysis of market and product positioning and the analysis of the company’s development goals,we find the development strategy from the company level, business level and function level:the horizontal integration strategy, differentiation strategy and strategic support strategy. Finally we pointed out the steps of strategy implementation, and to ensure the implementation of the strategy at a macro level, enterprise mergers and acquisitions in the industry level and the enterprise management level of the measures should be taken.