Ethnic Minority Areas Rural Tourism Development Research

China has 55 ethnic minorities, mostly inhabited by minority residents located in remote and backward rural areas, which makes the minority areas seems to be the " side, far and poor". How to seek new economic growth point to promote local economic development, has become the problem to be solved in the development of these areas. With the rapid development of tourism in our country, the reasonable development of tourism has become an effective way to achieve economic growth. Ethnic minority areas is the most salient feature of the local retains the rich and colorful, unique ethnic minority culture, at the same time have a good ecological environment, and is located in the rural areas have a typical rural pastoral style, these are all good tourism resources characteristic and development potential. According to the characteristics of the ethnic minority areas, for the realization of the ethnic minority areas economic development, the ethnic minority areas rural tourism as a new tourism development mode arises at the historic moment. Minority areas rural tourism came into being as a new tourism developmentmode, main characteristics, ethnic cultural tourism in the ethnic minority areas rural tourism, the combination of ethnic cultural tourism resources in the minority areas combined with natural resources.Tourist area should be planning a variety of tourism projects, the design of the rich and colorful tourism products, to meet the needs of different tourists, improve tourist attractions, realize the sustainable development of tourism. Based on the related literature at home and abroad were reviewed, on the basis ofresearch and combing the paper involves the definition of the concept.Determine the place for ethnic minority areas rural tourism development and the main tourism resources development, the purpose is to attract tourists, promote local economic development.The minority areas of rural tourism development time is short, can be used as reference the successful experience of very little.In the development process will be because managers are not the right decision or unreasonable planning tourism projects, caused some damage to the local environment and national culture. Characterized by the status quo and tourism development in minority areas relevant literature review and summary of many discussions with experts, using the AHP analytic hierarchy process, constructed the evaluation index system of ethnic minority areas rural tourism development potential, affecting the ethnic minority areas main influencing factors for the development of rural tourism are analyzed.Mainly through establishing various influencing factors of judgment matrix calculation in the process of tourism development importance, it is concluded that the weight value of various influencing factors.Based on the influence factors of the ethnic minority area tourism development assignment, calculate the composite scores of minority nationality region, evaluate the development potential of the local tourism activities.By analyzing the results to judge the advantages and disadvantages in the development of local tourism, to guide tourism development policy makers to make the right decisions.Try to avoid and solve a series of the problems in the process of tourism development, promote the sustainable development of tourism.This article selects Long Gang Shezu village as a case study, the ethnic minorities to empirical analysis on the rural tourism development of related issues.Combining with field survey research methods, analyzes the situation and resources distribution Long Gang Shezu village, The ethnic minority areas rural tourism development potential evaluation index system was applied to Long Gang minority township of tourism development, according to the evaluation results on the local tourism development of SWOT analysis, and then puts forward the Long Gang minority township in minority nationality areas the main development strategy in the process of rural tourism development..In the conclusion part, summarizes the main points of this article, and points out that the ethnic minority areas in the process of the development of the rural tourism should pay attention to three questions.a. On the depth of tourism area tourist resources of comprehensive development, enrich tourism products.b.To do a good job of protecting the ecological environment, promoting the sustainable development of tourism.c. Optimize the structure of human resources of tourism area, improve the quality of the managers and service personnel.