The Innovation Development Of The Long-stay Tourism From The Perspective Of The Tourists

Long-stay Tourism as we talked about travel mode, it is not bound by traditional tourism has brought new experience and enjoy being touted. Local governments, village committees, villagers have joined them, so that China’s rapid development of rural tourism. However, the emerging tourism industry, all have professional staff to guide, the government is also a lack of measures and policy support, there are around the farmhouse tourism management service level is not high, business single, lack of features and other phenomena, there is no correct guidance plus, making the overall level of the farmhouse Tourism is not high, problems, such as:the supporting infrastructure is not perfect; offer poor service level management system; lack of marketing; business is not new; the government lacked the necessary planning, resulting in numerous blind operation, waste of resources, the phenomenon of disorderly management; lack of the entire industry requirements and the overall marketing platform and policy specification system the use of natural resources; only around the local makes tourism seasonality is bottleneck.In this paper, through the understanding of the actual needs of consumers of the consumer demand theory and behavior theory, to analyze the existing problems of the long-stay tourism. We mainly through the form of questionnaire survey, conducted a questionnaire survey of Nanchang City and participate in the farmhouse tourism consumers, and with the local operators and relevant government departments in-depth conversation, a comprehensive analysis of Meiling area farmhouse tourism, business services, set in the project specification of management and other aspects of the problem, and the presence of the farmhouse tourism development in the analysis of issues, a detailed analysis of the cause and effect of the functions of the government, service quality, management, capital and resources, think that the basic problem of Farmhouse Enjoyment Tourism in China because of lack of natural resources, the development of business model is not appropriate, lack of the attention of the government and the management is not in place. And in the three the result, the core of which is the most fundamental problem is the problem of business model. At present, the farmhouse tourism business model is formed around the funeral, blindness and single, so the research on it is necessary.In order to effectively solve the above problems, through referring to lots of documents, this paper on the data from the questionnaire survey results of the analysis, from the analysis of consumer behavior and consumer demand theory, analysis of consumer characteristics, consumer our farmhouse Tourism Group’s individual needs and the existence of the farmhouse tourism problems and suggestions for improvement, learning from the successful experience, tourism management at home and abroad the farm we think:farmhouse tourism business model mainly influence factors and environmental factors, the government policy support, community organizations, owners and investors, the quality of tourist consumption demand. By analyzing the characteristics of the domestic and foreign successful Long-stay Tourism business model, for their successful experience is summarized and concluded, thus put forward the innovation method and Countermeasure of our Long-stay Tourism. Finally, we combine the Meiling mount farmhouse tourism natural conditions and rural culture resources, proposed and designed for the farmhouse tourism Meiling mount area tourism product development of the concept of innovation, The specification of Meiling scenic area tourism market, to provide better quality tourism services for tourists, promote local farmers’income has economic and social significance.